Website Branding for Small Businesses Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community by Nathalie Nahai (z-lib.org)

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Website Branding for Small Businesses 4 WHO ARE YOU TARGETING? “ You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. DR. SEUSS, OH, THE PLACES YOU’LL GO! 1 Before you can successfully ascertain your target audience, you have to have a clear understanding as to the purpose and identity of your business (for example, my core purpose in my consultanc…