Vaughan Evans

書籍內容簡介

Contents About the author Preface Introduction part 1 Preparing your plan 1 Essential preparation Result Need Preparation A plan for SMEs part 2 Writing your plan 2 The business Background Business mix by segment Segmentation in a start-up 3 Market demand Market size Market growth Market demand for a start-up Market demand risks and opportunities 4 Competition Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities 5 Strategy Competitive posi…