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The Story Engine An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing by Kyle Gray, Tom Morkes (z-lib.org)
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ebook__THE_STORY_ENGINE_P_INT__2-32 Chapter 21 - How to hire and work with writers Adding a good writer to your team can lead to a dramatic increase in how much content you can create. Writing is typically one of the most time-consuming and challenging tasks in the creation process. Writing strong content takes critical thinking and extended focus. Both are precious resources for an entrepreneur at the helm of a growing business. Fortunately, it has never been easier to hire and work with writer…