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The Step-By-Step System for More Sales, to More Customers, More Often
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Cover How to Write Copy that Sells 8 HOW TO WRITE COPY THAT CLOSES THE DEAL “Timid salesmen have skinny kids.” —Zig Ziglar Closing the deal. Writing copy that closes the sale. It’s not the exact same thing as in selling face-to-face, although it does serve the same purpose... and that is to ask for the sale. There are a bunch of things that happen in the close that you may not be aware of or may not realize are part of your closing copy. First, recap the offer. Retell the story of what you’re se…