Smart Pricing_ How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

書籍內容簡介

Smart Pricing How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability Jagmohan Raju Z. John Zhang Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Wharton Editor: Steve Kobrin Executive Editor: Jeanne Glasser Editorial Assistant: Myesha Graham Operations Manager: Gina Kanouse Senior Marketing Manager: Julie Phifer Publicity Manager: Laura Czaja Assistant Marketing Manager: Megan Colvin Cover Designer: Chuti Praserts…