Jan Zimmerman & Deborah Ng

書籍內容簡介

Introduction You sat back, sighing with relief that your website was running faultlessly, optimized for search engines, and producing traffic, leads, and sales. Maybe you ventured into email marketing or pay-per-click advertising to generate new customers. Then you thought with satisfaction, ??l just let the money roll in.?? Instead, you were inundated with stories about Facebook pages, Twitter and tweets, blogs and podcasts, Pinterest, Instagram, and all other manner of social media buzz. By…