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How to market your business a practical guide to advertising, PR, selling, and direct and online marketing by Dave Patten (z-lib.org)
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To Malcolm Allan of LS Angus Modelmakers, Glasgow, who gave me my first chance in marketing. Publisher? note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be a…