How to Build a Billion Dollar App

書籍內容簡介

Cover How to Build a Billion Dollar App Chapter 30 Scaling Marketing I t is an exhilarating feeling to be able to invest more money in marketing. At Hailo we were able to finally get a number of great campaigns out of the door. We invested heavily in paid mobile marketing via numerous channels we knew were converting well, delivering users who loved smartphones, paying via credit card and, most importantly, taking taxis frequently. We also opened the gates to our referral programme. By allowing…