Curtis P. Haugtvedt

書籍內容簡介

ONLINE CONSUMER PSYCHOLOGY Understanding and Influencing Consumer Behavior in the Virtual World Advertising and Consumer Psychology A Series Sponsored by the Society for Consumer Psychology Aaker/Biel: Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) Clark/Brock/Stewart: Attention, Attitude, and Affect in Response Advertising (1994) Englis: Global and Multi-National Advertising (1994) Goldberg/Fishbein/Middlestadt: Social Marketing: Theoretical and Practical Perspe…