Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman (z-li

書籍內容簡介

Contents Cover Title Page Copyright Dedication Foreword Acknowledgements Big Fat Overview (Sometimes Called an Introduction) How This Book Works (and Three Promises to You) Why We Need Some Rules, but Not Others Part One: The Content Rules Chapter 1: The Case for Content What Is Content, and What Can It Do for You? Good Content as a Competitive Advantage Chapter 2: The Content Rules The Content Rules Chapter 3: Insight Inspires Originality: Who Do You Want to Attract? Start with the Why A Quick…