Building Products Your Customers Will Buy

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Praise for Lean Customer Development ?indy has done us a great service. Lean Customer Development shines the light on the discipline of developing a clear understanding of the customer. By understanding who the customer is, what their real needs are and developing clear hypotheses; product, design, and engineering can design, build, and test what customers really want. This frees teams to focus on the business of bringing the best experiences to life instead of a product nobody wants. Whether y…