Bokhua, George;

書籍內容簡介

Contents Preface Chapter 1 General Concepts Are Logos Just Logos? 1.618033 Rule or No Rule? Less Is More? Modernism in Design Chapter 2 Types of Logo Designs Pictorial Marks Letterforms Abstract Marks Wordmarks Monograms Negative Space Marks Logo System Pictograms Patterns as Identity Elements Chapter 3 Visual Matters Gradients Color Gradation Simplified Shade Gradation with Strokes Light and Shading Shading of Hemisphere Light and Shading on Simple Marks Chiaroscuro in Logo Design Logo Visibili…