B2B Social Media Book, THE

書籍內容簡介

Contents Foreword: Ann Handley Introduction: We Didn? Wake Up One Day and Write This Book Part I: The Fundamentals of Social Media Lead Generation Chapter 1: Why B2B Is Better at Social Media Than B2C The Marketing Status Quo What Your Marketing Could Be Five Reasons B2B Companies Are a Better Fit for Social Media Marketing Than B2C Companies When Social Media Isn? Right for B2B B2B Social Media as an Annuity Results Independent of Effort Annuities Facilitate Scale Social Media Is Only One Pie…