醫藥產品品牌戰略---Mark Paich

書籍內容簡介

Pharmaceutical Product Branding Strategies Simulating patient flow and portfolio dynamics ?餉鈭批???? 嚗??洵鈭?嚗? 嚗餌?嚗賡帕?瑟晷憟? Mark Paich 蝘?繚瘣曉? Corey Peck 韐暹ㄝ繚?血?? Jason Valant ??蝧? 瞏? ?? ?? 霂? ?砌髡?典???膩?冽€遣璅⊥瘜郎?敹?摰對?銝箏?臭?銝??????? 閫???蝑?銋衣?憭折??摰寞隞乩?銝芣芋???嗉撣銝箸芋??撟嗅?餈? 璅∪?銝蝏?嚗餈?餈?銝哨?撅內鈭?遣璅⊥瘜郎??砍?摰孵??嗅笆?? 閫?鈭抒??蔣?€靘?臭?銝?蝞∠?撅?蝑?????箇??券?鈭箏?摮? 銋蝙?具€? ?曆髡?函?蝻嚗IP嚗?? ?餉鈭批???? /[ 蝢?] 瘣曉? (Paich,M)嚗 蝢?] 瘣曉? (Peck,C)嚗 蝢?] ?? ?啁 (…